1. Conversion of paper or e-tickets into mobile tickets.
2. Banking grade security between ticket and device.
3. A new way to distribute tickets using graph databases (social tools) to build audiences.
4. An engaging event experience – venue information, artist / team pages, social networking, travel and mapping, contactless retailing for F&B / merchandise, gamification and m-commerce.
5. Direct artist / team to fan communication – disrupting the ticketing partners hold on data.
6. Dynamic pricing based on real-demand.
7. Tout-free events – all tickets can only be sold through the marketplace, a platform for fair ticket pricing.
8. Access control to events using mobile technology and not proprietary scanning systems. This includes Beacons, Bar codes.
9. Immediate upgrades and in-seat promotions using proximity and mapping tools.